Hey, Runners and Walkers! Listen up! Your activity can help us get one step closer to an AIDS free generation!
Turn Your Miles (RED) is a program that turns the miles you run/walk into donations to the US Global Fund to fight AIDS. Basically, Bank of America will donate $0.40 for every mile logged in the Nike+ Running app, up to $1 million overall. The program ends on December 7th 2014.
Today, it costs as little as 40 cents for two lifesaving pills called antiretrovirals (ARVS) which, when taken daily, can prevent an HIV-positive pregnant woman from passing the virus to her unborn baby. Still, 650 babies are needlessly born with HIV every day. TURN YOUR MILES (RED) is an initiative designed to enable people at every fitness level to play a part in delivering up to $1 million to HIV medical clinics and programs in sub-Saharan Africa. That amounts to 2.5 million days of lifesaving ARVS.
I just started tracking my miles in the Nike+ Running app on Tuesday and have logged 11 miles so far. On it’s own, that’s only enough to cover 11 days of lifesaving medicine for a person living with AIDS. But, the as a fitness community, we have already raised enough money to pay for more than 600,000 days medicine. I’m excited to keep logging miles for the next few weeks and help earn every dollar of the $1 million donation.
Read more about the program at the (RED) One Step Closer Program FAQs.